Hot Topic: Flopping on Social Media?
Hot Topic is an incredibly popular apparel store that specializes in pop culture based clothing and products. I chose this brand as my topic because of its significance in a world I'm all too familiar with; fandom. Fandom is an ever-growing market including all sorts of people but still provides enough of a niche to be popular among fans. I chose this brand primarily for this reason and because I am also very familiar with the aesthetic that Hot Topic goes for. With all this talk of Hot Topic as a brand familiar with pop culture and "the youth", it would be reasonable to assume that Hot Topic is extremely successful in social media. To my surprise, Hot Topic might have one of the worst social media presences from a brand of its size. Allow me to explain. To boil it down to simple terms, Hot Topic is a brand that focuses on alternate styles for the under-served youth. First established in the 80's, Hot Topic was the first of its kind to offer a wide selection of altern