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Hot Topic: Flopping on Social Media?

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Hot Topic is an incredibly popular apparel store that specializes in pop culture based clothing and products. I chose this brand as my topic because of its significance in a world I'm all too familiar with; fandom. Fandom is an ever-growing market including all sorts of people but still provides enough of a niche to be popular among fans. I chose this brand primarily for this reason and because I am also very familiar with the aesthetic that Hot Topic goes for. With all this talk of Hot Topic as a brand familiar with pop culture and "the youth", it would be reasonable to assume that Hot Topic is extremely successful in social media. To my surprise, Hot Topic might have one of the worst social media presences from a brand of its size. Allow me to explain. To boil it down to simple terms, Hot Topic is a brand that focuses on alternate styles for the under-served youth. First established in the 80's, Hot Topic was the first of its kind to offer a wide selection of altern...
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Press For Bubly: An Encouragement for Dry January

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 Hello to anyone who bothers to read this! This is my first marketing review on this blog and I've decided to aim for something extremely topical as of January 2024. The ad that caught my attention the most is PepsiCo's launch of the "Press For Bubly" campaign. This campaign interested me because PepsiCo is one of the biggest names in advertisement in the world and Bubly is not my favorite beverage in the world from them. So I was intrigued about the reasoning behind this advertisement and at the end of this blog post, I will have made up my mind on whether I think it was a good idea or not. In case you didn't know, January is known as Dry January to some people looking for a good new year's resolution. Dry January involves giving up drinking alcoholic beverages for a whole month or at least attempting to limit one's intake. It's a personal challenge of will power that millions of people participate in every year. Of course, this act of human bettermen...
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My First Blog Ever

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Hello to anyone who bothers to read this! I'm Emily and this is my blog about marketing takes and whether some advertisements are a good idea or not. I've never written any kind of blog before but I do love ranting about a mundane opinion for several paragraphs, so it should be fun! But before any of that, a little bit about myself. If I had to describe myself in one word it would be friendly. I'm incredibly social and have always been good at meeting people. In a way, college has been a very successful venture for me due to all the people I've met. I'm currently a student in community college and I'm planning on majoring in merchandise design or simply marketing. I'm drawn to marketing because my favorite thing to do is to try to understand people. Marketing is a way to reliably make money off of that skill (ha ha).  Of course, if I had it my way, I would go into my biggest passion in the world. Performing. I've always been musically inclined and acting...
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